Demandbase
Increase Your Sales Pipeline with Demandbase and Gong
About
Demandbase helps B2B companies hit revenue goals with fewer resources by leveraging AI to identify and engage accounts and buyers most likely to purchase. This account-centric technology unites Sales and Marketing teams with insights that facilitate quick actions across systems and channels to deliver big wins.
This integration enables users to push contacts from Demandbase directly to Gong Engage Flows. Learn more about using the integration here
This integration enables users to push contacts from Demandbase directly to Gong Engage Flows. Learn more about using the integration here
Media
Features
Add Contacts from Demandbase to a Gong Flow
Build dynamic people lists using Demandbase data (intent, firmographics, technographics, engagement minutes, and journey stages) and automatically add contacts to Gong Engage Flows
Benefits
Manage Contacts with Flexibility
Send contacts to Gong as a one-time or recurring automation through Demandbase.
Intelligently Targeted Pipeline
Leveraging Demandbase data to build a segmented people lists ensures only contacts who meet required criteria are being added to the defined Gong Engage Flow.
Requirements
Subscription Requirements
Must have a Gong Engage subscription
Authentication Requirements
To authenticate this integration for the first time, a user must be a Gong Tech Admin and have admin permissions in Demandbase
Connect
- In Demandbase, navigate to Settings > Integrations
- Press Create Data Source and choose Gong
- Press Login with Gong
- You will be redirected to Gong authentication page where you need to authorize Demandbase access to your account
- After authorization you will be redirected back to Demandbase and integration will be successfully created
