Bring the voice of the customer into your go-to-market process.

About Ignition

Ignition connects with Gong to feed transcripts of customer conversations into Ignition’s AI-powered research tools. Ignition will automatically identify and summarize the transcripts into key themes and insights from customers. Product & marketing teams use these insights to inform what to build, message, and launch.


Understand the voice of the customer with AI

Use AI analysis to surface key themes from customer conversations, common feature requests, areas for improvement, and overall sentiment analysis.

Automatically identify deal-blocking feature gaps

Instantly analyze customer conversations with AI, automatically identifying and categorizing the feature gaps blocking deals and adding them to your idea backlog.

Power your go-to-market process

Capture valuable marketing insights that fuel your go-to-market process like key value drivers, “in their words” common terms, and top confusion points & complaints.


What permissions are required to connect Gong and Ignition?

In Gong, you will need to be a Technical Administrator. In Ignition, you need Admin permissions.

How to Connect

  1. Log in to Ignition.
  2. Go to the Integration page.
  3. Click Connect on the Gong integration and follow the approval flow
  4. Once connected, you can find your customer conversations in the Insights section under Product Management in the side navigation of Ignition

Your apps can do more.

Ready to see them in action?

Request a demo