Supercharge your Klue battlecards with Gong.
Supercharge your Klue battlecards with Gong. Things happen fast in the field. Integrate Gong into your competitive program to capture the competitive intel that might slip through the cracks.
Turn that deal-closing intel into competitive ammo for your battlecards.
Here’s what’s in the playbook
• How to use Gong to track objections, capture field knowledge, and monitor mentions
• Step-by-step guide to turning talk tracks into insights on the fly with real-life examples
• Validate your competitive intel with what your sales reps are really hearing
Step-by-Step Guide for Using Gong Intel in Your Competitive Enablement Program
Thousands of teams use Gong on a daily basis to get a reality check on what’s happening with their prospects.
Those hours of demo calls and followup conversations that Gong recordings contain are another valuable source of competitive intelligence for your company.
It’s the type of intel that gets lost in the minds of a few reps, or collects dust in a Slack thread.
Gather all those golden nuggets of competitive information that are begging to be shared, and integrate them into your own competitive enablement program to supercharge your Klue battlecards with Gong intel.
Here’s your step-by-step playbook to creating battlecards with real, actionable insights.
1. Automatically track competitor mentionsand share intel into Klue
Program Gong to automatically flag whenever a competitor is mentioned. Now anytime a competitor is brought up, you can review it in Klue.
You can also pull any intel directly from the transcript of the call in Gong and send it into Klue using the Chrome Extension.
With the Chrome Extension, both sales reps and competitive leaders can quickly send through relevant intel to be reviewed in Klue.
Gong calls will bring in a lot of different types of intel. You’ve now got to organize this data and build actionable insights.
2. Consolidate and organize competitive intel that needs to be verified
Start by consolidating all competitive intel that is yet to be verified. Access the snippets that you’ve captured from Gong and drag and drop them into your ‘Intel to be Verified’ lane.
You can then store any valuable information into a lane visible only to you and your team so that it doesn’t get forgotten, but isn’t accessible yet for public consumption.
Your next step will be getting out into the field and talking with customers, prospects, and reps to validate the information you’ve found.
3. Understand what your competitors are frequently saying about you
Instead of relying on anecdotal feedback, track what fear, uncertainty, and doubt (FUD) your competitors are most commonly seeding with prospects in calls. Similar to the previous example, compile a list of the most relevant and problematic objections that your reps face in Klue into a single lane.
Every objection you collect will eventually become its own battlecard. This will be the foundation of the tactical content. Now it’s time to incorporate Gong intel into your battlecards.
4. Bring real-life examples of your reps’ talk tracks into your battlecards
A way that you can elevate your battlecard is by linking to your best reps’ talk tracks. In this battlecard, you’re presenting the most common objections faced against a competitor and high-level strategy on how to handle them.
For each objection, include links to relevant Gong snippets. You can include the snippet as a transcript or via an embedded video. This allows reps to learn in whatever way works best for them.
Now your battlecard doesn’t only contain advice — you’ve got REAL examples of salespeople in action.