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About
Madison Logic is the only ABM activation solution that combines market-leading intent signals, four dominant media channels, and real-time measurement to drive quality conversions faster for exceptional ROI.
This integration empowers users with a Madison Logic dashboard right from Gong Engage.
This integration empowers users with a Madison Logic dashboard right from Gong Engage.
Features
Show Madison Logic in Gong Engage
View specialized insights, such as account summaries and buyer persona engagement, to enrich prospect conversations and drive more informed recommendations from Madison Logic in Gong Engage.
Benefits
Enhanced Account Intelligence
Enhanced account intelligence with Madison Logic's Account Journey Insights, offering account summaries, buyer persona engagement, and aggregated reporting across campaigns.
Improved Visibility for Sales Teams
Improved visibility for sales teams, enabling better understanding of accounts and fostering more successful, targeted conversations with clients about their specific programs.
Increased Personalization
Increased personalization by combining Gong's conversational data with Madison Logic insights allow for highly tailored recommendations. Sales teams can address specific needs and concerns for each account, boosting engagement and conversion rates.
Better Sales and Marketing Alignment
Better Sales and Marketing alignment. Marketing and Sales teams can align better with shared insights from both platforms. Madison Logic provides market leading insights and account activation, while Gong helps Sales execute with precision to improve cross-functional collaboration and alignment.
FAQ
- Gong uses CRM data to understand and display information for the right Account.
- Madison Logic uses the Salesforce AccountIDs to match Accounts (Domains) on ML Platform.
- Without the integration, a user would have to manually map thousands of accounts between Salesforce and ML Platform, leading to a large amount of work and potential human error.
At Madison Logic, our commitment to data privacy stands as the cornerstone of our operations. We adhere to strict guidelines and global regulations, including SOC 2 certification, GDPR, CCPA, CASL, and more, that help employ robust security measures to safeguard sensitive information. You can find our security policies and information at our Trust Center page here.
Integration Diagrams
Data
Gong
Gong
Data
Madison Logic
Madison Logic
Requirements
Subscriptions Required
Must have an ML Platform license and Gong Engage
Authenticating User Requirements
To authenticate this integration for the first time, a user must be a Gong Tech Admin and have admin permissions in Madison Logic.
Connect
Please refer to this detailed document: