Mixmax, a leading sales engagement platform, helps sales and customer success teams take back their time to engage more customers, win more deals and generate more revenue. Revenue teams use Mixmax to automate repetitive tasks and organize their daily workflows all from within their email inbox, so they can focus on what they do best–sell. Mixmax customers see a positive ROI in less than 6 months and go live in less than 1 day.

About the Integration

With the Mixmax + Gong integration, you can send recorded conversations to Gong via the Mixmax Dialer. Once the call is complete, you can review these recordings directly in Gong.

As long as the call recipient is a contact or lead in your Salesforce instance, they will be identified in Gong automatically.

The Gong integration is available for Mixmax Enterprise customers who use the Mixmax Dialer, have call recording enabled, and have the Mixmax Salesforce integration configured.

Key Benefits

1. Give your team more time to focus on high-value work— Mixmax will help continue to ensure no prospect communication is missed by recording and publishing conversations from the Mixmax Dialer directly to your Gong library. Mixmax will also automatically sync call activities and recordings to Salesforce, leaving you with fewer steps to worry about. Mixmax users all benefit from reducing busy work while saving time through our automation.

2. Scale sales with an insights-driven approach— Increase your call recording data set to improve win rates! Cold calls, quick prospect phone calls and customer calls done with the Mixmax Dialer contain incredibly valuable insights about your prospects, customers, their pain points, and your competitors. Know what’s working and what’s not, so your team can adopt best practices that are proven to work.

3. ** Improve sales efficiency—** Your team can more easily identify best-fit opportunities after learning what worked best and why for other recent customer wins. For example, knowing when to call a prospect because they were interacting with your content, then using the correct scripted keywords and pain points to provide value for prospects faster.

How to Connect

1. Navigate to the Integrations tab in Mixmax and locate the Gong Integration tile.
2. Click “Connect Gong.”
3. Use SSO or enter your username & password to allow the integration.